Podcast mogul Joe Rogan has unveiled his latest vehicular masterpiece – a extensively modified Tesla Model S Plaid that pushes the boundaries of electric vehicle personalization. The stunning creation, christened “S-APEX,” represents a groundbreaking collaboration between Rogan and renowned Tesla modification specialist Unplugged Performance (UP).
The transformation of this already impressive electric vehicle into a bespoke masterpiece showcases an unprecedented level of customization in the Tesla ecosystem. At the heart of this extraordinary build lies an extensive use of carbon fiber components, making it a testament to both technological advancement and aesthetic refinement.
Unplugged Performance’s expertise shines through in the vehicle’s commanding presence, achieved through a comprehensive 19-piece carbon fiber widebody kit that extends the car’s width by 80mm. This dramatic enhancement is complemented by sophisticated aerodynamic elements, including carbon fiber rocker panels featuring Koenigsegg Advanced Manufacturing aerodynamic shark fins – a detail that marries form with function by optimizing airflow dynamics.
The attention to detail extends beyond mere surface modifications. The S-APEX boasts dry carbon fiber brake ducts at the front, while the rear features a full dry carbon fiber hatchback seamlessly integrated with a tasteful spoiler. These modifications not only enhance the vehicle’s visual appeal but also contribute to its performance capabilities.
Performance upgrades form a crucial aspect of this unique build. The S-APEX rides on specially designed UP-03 forged monoblock wheels, wrapped in high-performance Michelin Pilot Sport 4S tires – 285/30 at the front and 305/30 at the rear. The braking system has been completely overhauled with UP’s Big Brake Kit, featuring Carbon Ceramic components both front and rear, ensuring stopping power matches the vehicle’s extraordinary performance potential.
Understanding the unique demands of Texas ranch roads where Rogan frequently drives, UP’s engineering team implemented a carefully calibrated suspension setup. The vehicle features custom forged billet suspension arms at all four corners, striking an optimal balance between enhanced handling characteristics and practical ground clearance.
The exterior finish reveals another layer of sophistication – while appearing white at first glance, the paintwork incorporates a subtle blue pearl effect that becomes apparent under specific lighting conditions, adding an element of surprise and exclusivity to the design.
Inside the cabin, the customization continues with the same attention to detail. The standard Plaid sport seats have been reupholstered in sustainable Banbū leather, created by von Holzhausen in a distinctive Alpine White shade, featuring elegant diamond stitchwork that elevates the interior ambiance.
Building upon the already impressive foundation of the Model S Plaid, which boasts 1,020 horsepower and can accelerate from 0-60 mph in just 1.99 seconds with a top speed of 200 mph, the extensive use of carbon fiber components suggests even more remarkable performance capabilities. However, Unplugged Performance has yet to release updated performance figures for this modified version.
While the final cost of this bespoke creation remains undisclosed, it represents a significant investment beyond the Model S Plaid’s base price of $94,990. The extensive customization and one-off nature of the build suggest a price tag that matches its exclusivity.
This remarkable project demonstrates the evolving landscape of electric vehicle customization, proving that the aftermarket modification scene is adapting and thriving in the electric era. It stands as a powerful example of how traditional automotive customization principles can be successfully applied to cutting-edge electric vehicles, creating something truly unique while maintaining the original vehicle’s innovative character.
For enthusiasts and industry observers alike, Rogan’s S-APEX represents more than just another custom car – it signals a new chapter in the history of automotive personalization, where electric vehicles can be transformed into bespoke creations that rival their combustion-powered counterparts in both performance and presence.
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