The 2024 Ford Maverick: The Little Truck That Grew Up

The 2021 Ford Maverick burst onto the scene as a compact, fuel-efficient pickup that redefined what a truck could be. It offered a unique blend of practicality, affordability, and surprising capability, appealing to a new generation of truck buyers. In 2024, the Maverick returns with exciting updates, solidifying its position as a leader in the growing compact truck segment. Let’s delve into everything you need to know about the 2024 Ford Maverick, a truck that proves big things can come in small packages.

Enhanced Powertrain Options for Every Need

The 2024 Maverick offers a wider range of powertrain options to cater to diverse driving needs and preferences.

• Standard EcoBoost Gets More Eco-Friendly: The base 2.0-liter EcoBoost turbocharged four-cylinder engine receives significant improvements for 2024. Thanks to a new auto start-stop system and other efficiency tweaks, it delivers an impressive EPA-estimated fuel economy of 26 mpg in the city and 33 mpg on the highway for the front-wheel-drive (FWD) configuration. All-wheel drive (AWD) models see a slight decrease to 23 mpg city and 30 mpg highway, but still offer impressive fuel efficiency for a truck.

• Hybrid Option Now More Powerful: The popular 2.5-liter hybrid powertrain remains available, but with a boost in both power and efficiency. A new electric motor paired with the gasoline engine generates a combined 194 horsepower, a significant improvement over the 2023 model. Additionally, the 2024 Maverick Hybrid boasts an EPA-estimated fuel economy of 42 mpg in the city and 44 mpg on the highway for the FWD configuration, making it a compelling choice for eco-conscious drivers. AWD models see a slight decrease to 40 mpg city and 42 mpg highway, but still offer exceptional fuel economy.

• Introducing the Maverick Timberline: For those seeking a touch more adventure, Ford introduces the all-new Maverick Timberline for 2024. This off-road-focused trim boasts a standard AWD system with an improved terrain management system and a slightly increased ride height. Additionally, the Timberline comes equipped with unique styling cues like gloss black accents and all-terrain tires, making a bold statement on or off the road.

Technology Upgrades for a Connected Drive

The 2024 Maverick benefits from significant technology upgrades, offering a more connected and user-friendly driving experience.

• Standard SYNC 4A System: The base SYNC 4 infotainment system is now standard across all Maverick trims for 2024. This user-friendly system features a larger touchscreen display with improved processing power and faster response times. It also integrates seamlessly with Apple CarPlay and Android Auto for smartphone connectivity.

• Available SYNC 4A with Navigation: For those who require advanced navigation features, Ford offers an upgraded SYNC 4A system with built-in navigation, real-time traffic updates, and connected search capabilities.

• FordPass Connect with Enhanced Features: The FordPass Connect telematics system receives an update for 2024, offering features like remote start, vehicle location tracking, and even the ability to schedule pre-conditioning for the hybrid model to ensure a comfortable cabin temperature before setting off.

Improved Safety Features Across the Board

The 2024 Maverick prioritizes driver and passenger safety with a comprehensive suite of standard and available advanced driver-assistance systems (ADAS).

• Standard Safety Features: Every Maverick comes standard with a suite of safety features, including automatic emergency braking with pedestrian detection, lane departure warning, and blind-spot monitoring with rear cross-traffic alert.

• Available Co-Pilot360™ Suite: For those seeking an extra layer of safety, the Ford Co-Pilot360™ suite is available on all trims. This comprehensive package includes features like adaptive cruise control with lane centering, evasive steering assist, and automatic high beams, making every drive more secure.

• Improved Driver-Assistance Technology: Existing ADAS features receive improvements for 2024. The automatic emergency braking system now offers improved night vision capability, while the lane departure warning system has been refined for better accuracy.

Practicality and Capability Remain Key

Despite its compact size, the 2024 Maverick retains its focus on practicality and capability.

• Flexible Cargo Options: The Maverick continues to offer a versatile cargo bed with features like a multi-position tailgate and available bed dividers for secure cargo storage. Additionally, the innovative Ford Integrated Tether System (FITS) allows for easy customization of the cargo area with aftermarket accessories.

• Spacious Interior with Clever Storage Solutions: The Maverick’s interior prioritizes space efficiency without sacrificing comfort. The cabin offers ample legroom and headroom for both front and rear passengers. Additionally, Ford incorporates clever storage solutions throughout the cabin, including a unique door-mounted water bottle holder and under-seat storage compartments, making it easy to keep belongings organized.

• Towing Capacity for Everyday Needs: While not designed for heavy-duty hauling, the 2024 Maverick offers a respectable towing capacity of up to 2,000 pounds when properly equipped. This allows for towing small trailers, kayaks, or other recreational gear, making it a versatile choice for weekend adventures.

• Fuel Efficiency Meets Affordability: The Maverick stands out for its ability to deliver impressive fuel economy while remaining remarkably affordable. With its starting MSRP of $23,815 (excluding destination charges), the Maverick remains one of the most budget-friendly trucks in the market, making it an attractive option for first-time truck buyers or those seeking a practical and fuel-efficient everyday vehicle.

Trims and Pricing

The 2024 Ford Maverick offers a variety of trims to cater to different needs and budgets:

• XL: The base XL trim offers a good balance of features and affordability, perfect for urban driving or everyday commuting.

• XLT: The XLT trim adds features like an upgraded infotainment system, heated seats, and a power-adjustable driver’s seat for enhanced comfort and convenience.

• XLT Luxury Package: This optional package for the XLT trim adds premium touches like leather upholstery and a heated steering wheel.

• Timberline: The new off-road-focused Timberline trim comes standard with AWD, a terrain management system, and unique styling elements for those seeking adventure.

It’s important to note that pricing can vary depending on dealer markup and options selected.

Conclusion: The Maverick Evolves for a New Generation

The 2024 Ford Maverick builds upon the success of its predecessor, offering more powertrain options, enhanced technology features, and improved safety ratings. With its exceptional fuel economy, compact size, and surprising capability, the Maverick remains a compelling choice for a new generation of truck buyers. Whether you’re an eco-conscious city dweller, an adventurous weekend warrior, or simply someone looking for a practical and affordable vehicle, the 2024 Maverick proves that big things can come in small packages.